COPYWRITING
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COPYWRITING //
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What impact will evolving in-vehicle technologies have on the future of automotive?
How will the Software-Defined Vehicle impact future automotive planning practices?
In-Car HMI UX Evaluation & Benchmarking: Volvo EX90
In-Car VPA & Voice Guide - Product Webpage
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Telematics News - Nio to launch in seven addition European markets with local distribution partners
Telematics News - Apple announces CarPlay Ultra, its next-gen smartphone mirroring system
In addition to the above examples, you can find more articles I wrote for Telematics News here.
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Safe Car News - Pony.ai to accelerate Gen-7 Robotaxi deployment with new road testing in Guangdong
Safe Car News - Aurora begins commercial driverless trucking in Texas
In addition to the above examples, you can find more articles I wrote for Safe Car News here.
From 2019 to 2025, I held the position of Marketing Copywriter at SBD Automotive, a global automotive technology consultancy firm based in Milton Keynes with offices in Germany, China, Japan, and the USA.
Throughout my time with the company, I managed and supported the growth of its two news websites, Telematics News and Safe Car News, while also working heavily on written content for the company’s website. On the website, my writing ranged from product descriptions for SBD’s research reports through to long-form articles promoting those reports in more depth for a technical audience.
The position more broadly saw me approached by key stakeholders to provide editorial assistance on both client projects, such as technical white papers, and a selection of the company’s research reports, an initiative through which I guided report writers on the best practices for bolstering the quality of their writing, and how best to communicate deeply technical concepts and processes with a focus on clarity and quality.
Below, you’ll find a selection of examples of my work spread across SBD’s various outlets, including the company website, Telematics News, and Safe Car News.